Car Insurance Bulletin

Posts Tagged ‘Line’

The Hindu Business Line : Rabobank sells 11% stake in YES Bank
The Netherlands-based Rabobank on Tuesday sold 11 per cent equity stake in the private sector YES Bank for about Rs 980 crore. The bank has diluted its stake to 4.9 per cent from 15.9 per cent in YES Bank to comply with the regulatory norms for setting up its own commercial bank in India.

Read more on The Hindu

Lincoln Financial Group Receives Commitments for $2 Billion Bank Credit Line
read more

Read more on SYS-CON Media

Reliance Life Insurance creative campaign conceived by Samrat Rane from Mumbai, has successfully communicated the thin line that separates life and the need for insurance. Rather than operate on the done-to-death emotional appeal format, the effort was to take the brand to the open and leave it to the TG to decipher the true nature of how a category like insurance works. The brief given by the client was to cut through the heavily cluttered and expensive traditional advertising mediums, and look at alternate mediums to engage the target audience. The idea was to bring alive the brand promise of protection in a surprisingly stark and simple manner that would find immediate relevance of a category like life insurance. The creative challenge was to change the way people perceive insurance advertising and juxtapose the message within the everyday environs of the target audience. Hence surprise and novelty were absolutely must haves in the communication. Implementation: The setting was aptly the suburban railway system of Mumbai which doubles up as the citys lifeline and transports about 2.7 million commuters everyday offering a great deal of visibility. The idea was in really establishing life and insurance as the thin cautionary platform line that keeps the commuters a safe distance away from the tracks. It spelled out the product benefit and seamlessly reinforced the Reliance Insurances continuing amity with risk. With the frequency of the rail-related accidents going up …

2010 Honda Ridgeline First Line Of Defense Reinforced Steel Body

Created for Direct Line Car insurance by M & C Saatchi London. (Production: Mad Cow Films; Editing: Cut & Run; Post-production: Smoke & Mirrors; Audio: The jungle group)

If You see a Direct Line Ad on TV you can be sure we Directed and Animated it.

This is our new Car insurance Super Summer Savings TV advert. Get one day’s worth of free car insurance every week, that’s the same as 52 days a year(offer expires 30.09.09). Visit our website: www.directline.com, or call our UK based call centres on 0845 246 8795.

Welcome to our World of Super Sized Deals. This is our latest Car insurance TV advert. Get 8 weeks’ worth of FREE car insurance. Visit our website: www.directline.com, or call our UK based call centres on 0845 246 8795. Introductory offer ends 30.11.09.

This is our new Car insurance TV advert. Get 12 months cover for the price of 10 (offer expires 31.03.09). Visit our website: www.directline.com, or call our UK based call centres on 0845 246 8795.